Millennials, millennials, millennials. It’s all we’ve heard about in the real estate market for the last several years, with a sprinkle of Baby Boomers thrown in. But here’s who we should be talking about: Women. Older women, to be exact.
New data from the U.S. Census that was analyzed by economist Ralph McLaughlin “suggests single woman over 55 are the fastest-growing demographic of home buyers,” said Builder Magazine. That doesn’t mean they comprise the predominant buyer group; that goes to married couples, at 65 percent. But the numbers are interesting, nonetheless, especially when you consider that home purchases by single women last year measured 18 percent compared to only seven percent by their single male counterparts. (Click here to read.)