Hooking Buyer Emotion

It has been known for years that all purchasing is emotional. I said that in a class once and a lady spoke out to say, “I bought toilet paper yesterday, and that was not emotional.” The lady to her left said, “Oh yeah, have you ever run out?”

And what is more emotional than buying or selling a home. Every day real estate professionals spend time delicately balancing the fight between decision emotional and habitual parts of the brain, a fight that occurs whenever a decision is made. (Click here to read.)

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